Retail Business Thrives with Hino

The ease-of-use and reliability of Hino trucks has helped a Perth-based vehicle hire company to grow its business while maintaining a core of satisfied repeat customers.

Located in the Perth suburb of South Guildford, Rent WA recently purchased three new Hinos to replace trucks from another manufacturer.

The two 300 Series 616 medium autos and one 616 long crew auto join the 100 or so Hinos in a total fleet of about 300 trucks across Rent WA and its sister branch in Darwin, Rent NT.

For Michael Lenderink, who owns and operates both businesses with his wife Carole, the decision to acquire so many Hino trucks has been a simple one.

"I've been in the truck rental business for 29 years, and I've had a lot of positive experiences with Hino over that time," he said.

"The Hinos are user-friendly and easy to drive. Our customers have no trouble operating them and only have positive feedback.

"With most of our customers not being used to driving trucks, Easy-Start is a great feature from our point of view as it helps to avoid clutch-riding on hills."

This high level of customer satisfaction has contributed to a large percentage of repeat business for Rent WA.

"We have a very good retention rate, with a lot of repeat business from both our corporate and retail clients," Mr Lenderink said.

"The Hino brand is well known and trusted. Customers have a good experience when they hire a Hino from us and they keep coming back."

Another reason for trusting in Hino lies in the strong relationship forged between Mr Lenderink and WA Hino.

"I've been buying trucks off Paul McGovern [Dealer Principal] at WA Hino for 26 years," he said.

"It's great to have built up such a lengthy and worthwhile partnership over that time."

Even though Rent WA updates its fleet regularly to ensure its customers have access to the latest Hino safety and comfort features, some of the older trucks in the fleet show no sign of needing replacement just yet.

"Some of our Hinos are up to seven years old, but there's nothing wrong with them and our customers are very happy with their performance," Mr Lenderink said.

"We use genuine Hino parts and accessories on all our Hinos, so I'm sure that contributes to their hassle-free operation and longevity."

Rent WA was established in 2005 and Rent NT opened in Darwin in 2008.