Hino Sales Continue to Surge During Third Quarter
Strong customer demand for light and medium duty truck models has seen Hino Australia report year-on-year sales growth of more than 20 per cent, according to the latest official T-Mark figures compiled by peak industry body the Truck Industry Council of Australia.
In the nine months to the end of September 2012, a total of 3089 new Hino trucks were delivered to Australian customers, representing growth of 20.2 per cent compared with the same period in 2011.
This compares to industry growth of 9.6 per cent, with 1075 new Hinos delivered in the third quarter (July to September).
Strong sales across all segments have contributed to Hino growing its year-to-date share of the total truck market to 15.8 per cent, up from 14.4 per cent last year.
Hino Australia Divisional Manager Product Strategy, Marketing and Dealer Development, Alex Stewart, said strong customer demand and the launch of new model variants has buoyed Hino's sales during the winter months.
"Market demand for light and medium duty vehicles was robust during this period, with a more positive economic outlook contributing to overall truck sales in Australia," he said.
"Sales of our medium and light duty models continue to set the pace for the market, with deliveries of our 300 Series models growing 16.4 per cent year-to-date, for total sales figures of 1327 and market share above 20 per cent.
"The recent introduction of our ProShift automated manual transmission (AMT) in 500 Series variants has helped drive year-to-date sales of our medium duty truck up 21.8 per cent compared with last year, with 1360 deliveries to the end of September.
"Importantly, our market share in both the medium and heavy truck segments continues to remain strong at 27.4 per cent and 5.0 per cent respectively," he said.
Year-to-date sales of heavy-duty models have grown a healthy 28.4 per cent (402 deliveries year-to-date).
Mr Stewart said Hino was looking forward to strong sales through to the end of 2012, with the company well placed to meet the demands of customers nationwide.
"At the moment we are seeing practically every truck that arrives heading straight to a customer, with feedback telling us that quality and safety are still top of mind for those buying new trucks.
"Our lowest ever Hino finance deal, offering 3.9 per cent finance on our range of new Hino factory fitted tipper and tray models, will also run through to the end of the year - enhancing sales in the ultra competitive light and medium duty segments," he said.